atama by
martin stopp
Fine Dining reimagined – from concept to realization
Intro
When Martin Stopp approached us in late 2023 with his idea of creating his own fine dining restaurant, it quickly became clear: ATAMA was meant to be more than a restaurant – it was envisioned as a full experience, from mind to plate. In record time, a holistic project came to life, which today counts among the most exciting destinations in European gastronomy, awarded with two Michelin stars and the title “Opening of the Year.”
Our Role
primecut studio® supported ATAMA from the very first idea through to full realization:
- Business Build & Strategy – development of the business model, positioning and storyline
- Brand Development – brand creation and identity, values and visual design
- Touchpoint Design – translating the brand into architecture, interior, digital channels, photography and film
- Curated Art – bespoke installations by renowned Swiss artist Geneviève Capitanio and photo artist Tom Maurer, created exclusively for the ATAMA concept
- Communication – press relations, social media and campaigns, including employer branding, for the opening and Michelin recognition
Result
The result was a seamless brand experience reflected in every detail – from the spaces and menus to the digital presence – always with Martin Stopp and his team at the very center, for their guests.
Quote
Martin Stopp, Managing Director & Head Chef:
“ATAMA is so much more to me than a restaurant. It is the fusion of craftsmanship, creativity and hospitality. It was clear that we needed the right partner for this – and with primecut studio® I found exactly the team that not only understood our vision, but elevated it and made it possible.”
Result
The outcome is a place where fine dining, architecture and design speak one language – clear, aesthetic, internationally relevant, and yet deeply rooted in its region. A project that demonstrates what is possible when strategy, creativity and entrepreneurial spirit come together.