cida
from Mercedes Parts to Design Icons.
How used luxury components become sustainable lifestyle products.
Intro
CIDA (Circular Industrial Design Accelerator) pursues a unique concept: used spare parts from iconic luxury vehicles such as Mercedes-AMG are processed within a circular value chain – and transformed into furniture, design objects and lifestyle accessories.
Together with engineers and designers, this creates a new form of value creation that combines sustainability, luxury and innovation.
Challenge
The idea behind CIDA was visionary, but what was missing was clear brand communication, a visual identity and digital presence to convincingly share the story with a broader audience.
Our Approach
- Brand Development: brand positioning, communication strategy and go-to-market support
- Shooting & Visuals: photography of the team and products to make the CIDA spirit tangible
- Web Concept: development of the concept for the first website, as the foundation of the digital brand world
Result
- A clear brand story that connects sustainability with the fascination of luxury automobiles
- Visual assets that convey both technical precision and design aesthetics
- A digital presence that positioned CIDA as an innovative player in the circular economy space
Key Takeaway
With CIDA, primecut studio® demonstrates how we support innovations in the field of circular economy and automotive design – from brand and communication strategy to visual staging and digital implementation.