forbes charity night
Entrepreneurship. Responsibility. Future.
Client: Forbes Slovensko
Role of primecut studio: Concept & Enablement Partner
Intro
The Forbes Charity Night created a framework in which entrepreneurship, responsibility, and social engagement came together. Entrepreneurs, investors, and decision-makers met not only to maintain networks, but to use them purposefully for concrete support.
Formats like this are representative of the work of primecut studio®. We develop concepts, create connections, and translate visions into concrete formats, spaces, and stories.
Tasks
primecut studio® was involved in the development of this evening as an enablement partner. Our role was to connect the idea, context, and individual touchpoints in such a way that a coherent overall experience emerged.
This was not about a traditional event or gala, but about designing an experiential format. We developed narrative threads, curated content elements, and brought together various partners so that an idea could evolve into a functioning framework.
A key element of the evening was the culinary accompaniment by two-Michelin-starred chef and “Chef of the Year” Martin Stopp and his team. They were deliberately brought to Slovakia and brought together with the ELESKO Restaurant team of the ZOYA Museum in a four-hands format. Through Martin Stopp’s cuisine, his passion, and his entrepreneurial mindset, the aim was to share quality and inspire people – combined with regional specialties and traditional ingredients.
At the heart of the evening were four organizations dedicated to supporting children and families in difficult life situations. The event brought together entrepreneurs who are willing to take responsibility and make concrete support possible.
The development story and collaboration surrounding ATAMA by Martin Stopp and primecut studio were subsequently featured in the February 2026 issue of Forbes. The article outlines the entire creation process of the project – how a vision can evolve into a functioning overall system. Here, cuisine, space, brand, art, and hospitality intertwine to create a distinctive experience. Forbes describes it as a “total work of art.”
As Martin Stopp describes in the interview:
“With the branding and business creation agency primecut studio, we developed the idea in a way that connects space and narrative while still allowing my individuality to play a significant role.”
contact : gs@primecut-studio.com